What We Do

Real Estate Brokers - Improve Your Bottom Line Now.

Real Estate Training Solutions to Improve Bottom Line Results

I strongly encourage any real estate brokerage looking to improve their agent productivity to contact Jason Blackburn of Laser Focus Training.” - Craig Owen, Vice President/BrokerKeller Williams Realty Heritage

To achieve rock-solid, bottom-line results, the AGENT’S within your organization must immediately develop the power to Work Smarter, Compete Smarter and Sell Smarter — or face some rather unpleasant consequences. To increase YOUR Brokerage’s bottom line – YOUR Brokerage MUST Increase the Production of your AGENTS to MAXIMIZE their commission contribution NOW and recruit AGENTS that have the MOTIVATION to SUCCEED.

We partner directly with real estate brokers to better understand your goals and objectives, and create semi-customized training solutions designed to fuel agent energy, engagement, focus and productivity.

Here’s a glimpse of our three-step process:

We collaborate with you to fully assess and understand your agents and capacity-related challenges so we can recommend the best course of action. We employ various tools designed to assess and quantify the ways in which your brokerage’s current culture, training, practices and policies are influencing employee energy, engagement, productivity and performance.
 
Based on these findings, we work with you to better meet the key needs of your agents so they’re fueled and inspired to bring the best of themselves to their business every day.This process operates on two levels.

On one, we typically work consultatively with senior leaders to address the key unmet support needs surfaced during the Assessment. This can include building new policies and practices, different communication strategies and revisiting the organization’s values, purpose and mission.

The second level of our work focuses on training individuals, from sales mangers to agents, to better and more systematically master the areas of Personal Power, Real Estate Knowledge, Lead Generation, Sales Skills, and Business Management. Our core curriculum, Becoming a Complete Real Estate Agent, is comprised of eight half-day modules that focus on the five areas of mastery.

These modules can be delivered in a variety of ways, depending on your needs and preferences. At the conclusion of this work, individuals build personal “rituals” – highly specific actions and behaviors they implement at specific times of day to more skillfully manage their energy across each of the four dimensions.

 
Once our programs are complete, we work with you to evaluate the impact of the training. We can also do this through “pre” and “post” assessments. In addition, we offer a variety of online tools and in-person refresher and follow-up courses that help program participants stay on track, and deepen their understanding and practice over time.

This three-step process has consistently driven the highest levels of success with our clients. At the same time, we’re happy to discuss ways that we can customized our approach and our offerings to meet unique needs your organization may have.

Jason of Laser Focus Training is a talented and dynamic trainer that truly cares about the clients he works with. He helps individuals excel by identifying their core motivations and tapping into their given ability with systems that really work. Truly one of the best!” Richard Wilks, Owner Partner & Manager, Better Homes and Gardens Mason-McDuffie Real Estate

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