Men are anxious to improve their circumstances but are unwilling to improve themselves. They therefore remain bound.” – John Maxwell
In today’s ‘Survival of the Fittest” real estate market, it is the rule rather than the exception that I hear agents and brokers complaining about external factors like the tight credit market, depreciating home prices, the short sale process, and the number of foreclosed homes on the market. They have been privately blaming the market and others, even their own team or office for their lack of follow-through and discipline when it comes to prospecting and staying in touch with past clients to ask for referrals.
These same agents will spend money attending marketing and sales seminars that are given by so called “Gurus” and then buy their products in hopes they they can learn an easy system or trick that will make them the successful real estate agent they yearn to be.
But even with all the real estate trainers with their expensive sales and marketing systems, the average income for a real estate agent is still below $30,000.
The elevator to success is out of order. You’ll have to use the stairs… one step at a time.” – Joe Girard
The question every agent that is failing to meet their goals needs to ask is: “Am I willing to do what it takes to be successful, do I have the drive?”
Drive goes beyond the desire to be successful. Drive goes beyond words and leads to action. It is the feeling or compulsion when your wants meet what you need, and you are willing to do what it takes to be successful.
To achieve rock-solid, bottom-line results as a real estate agent, you must immediately develop the power to Work Smarter, Compete Smarter and Live Smarter — or face some rather unpleasant consequences.
It has become a “Survival of the Smartest” market, where best efforts, explanations and good intentions are no longer acceptable. Without question, agents that fail to produce beyond expectations face certain extinction.
- The best marketing plans and the greatest sales skills are meaningless if you are unable to execute consistently on them. Brilliant execution requires tremendous courage, commitment, and conviction. You must have the Personal Power to achieve the results you desire over time.
- If you want your income to increase, sales to be up, marriage to improve, relationships to be stronger, are you willing to first work on improving yourself? Are you willing to look at your own faults and where you need improvement so that you can contribute more to the situation and not take away? Ask yourself:
- Who you are? Do you have the energy, mission, and attitude necessary to execute?
- What You Do? Do you set goals to turn your dreams into targets, make plans to support your goals, prioritize what you focus on and where you need to spend your time?
- How You Do It? Do you synergize with others, organize your activities, optimize your time andtake action to make things happen?
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